Exceeding Expectations.
One of the ways I have 'survived' as a starving artist is to be very clear about what outcome I hope for, and what outcome I expect. The two are - at times - wildly divergent. I was disappointed so many times in my early years, hoping and expecting a show or project would be great. When it wasn't a great outcome, I would second guess myself and be disappointed. I learned to have high hopes but prepare for the 'worst' - whatever that meant in the context of the event. So when I ploughed ahead with The Book, I had hope that it would be of value to people and that it would be well received. What I expected? That eventually it would pay for itself. With my expectations firmly in the forefront of my mind I set up a system to track orders. I had a small filing box and as the orders came in I filed them alphabetically so that if there were questions I could easily find the orders. As the number of orders grew I set up two filing folders: A-M and N-Z. T...